Emma Challinor
Chief Creative Officer
June 10, 2025
For many UK businesses, IT is the backbone of everything they do—yet keeping on top of constant updates, cyber threats, and growing technical needs can feel overwhelming. That’s where a Managed Service Provider (MSP) comes in, but not all MSPs are the same. Choosing the right partner is a decision that will affect your efficiency, security, and long-term growth. So, what should you really look for?
First and foremost, a trustworthy MSP offers much more than fixing computers. According to a Deloitte survey, 83% of businesses say that strategic IT partnerships are fundamental for driving business growth, not just technical stability. The right provider will take time to understand your company’s goals, operations, and pain points—becoming more of a business partner than a background vendor. For example, Clyk’s approach is to have proactive communication, ensuring advice is tailored to your actual business needs, not just standardised scripts.
Security should rank top of your list. The Cyber Security Breaches Survey 2024 from the UK Government found that 50% of UK businesses reported cyber incidents in the past year, with phishing and ransomware among the leading causes. An MSP should demonstrate clear procedures for implementing multi-factor authentication, data encryption, ongoing staff training, and regular security assessments. It’s not enough to react to attacks—preventative care saves costly problems down the road.
True value comes from transparency. Reputable MSPs provide clear Service Level Agreements (SLAs), regular reports, upfront pricing, and honest feedback. At Clyk, for example, every support ticket is tracked and prioritised, and documentation on client systems and procedures is shared with clients as part of our “no surprises” promise. This gives you full visibility into how your IT is being managed, and provides peace of mind that issues are being spotted early, not swept under the carpet.
Scalability and flexibility are other essential considerations. As your business changes, your IT needs will too. The best providers offer a range of support packages, integration with cloud services (like Office 365 or Google Workspace), and the ability to scale up or down as required. Clyk’s setup is designed to support everything from start-ups to established companies, so you never outgrow your provider—and you never have to worry about technology holding you back.
Finally, don’t underestimate the power of culture and communication. Tech expertise is vital, but so is the ability to “clyk” with your MSP. Great IT partners listen, adapt, and speak your language; they’re available when you need them, whether that’s by phone, email, or in-person. Clyk, for instance, prides itself on quick responses and a genuine investment in each client’s success—evidenced by positive reviews and long-term relationships.
In summary, choosing the right MSP goes beyond ticking boxes for skills and certifications. It’s about trust, partnership, and a mutual drive for your business to thrive. If you’re keen to future proof your business and be supported by an IT team that cares, make sure your next provider offers everything above—and delivers it with a personal touch.